Problem
BioSteel needed assistance with collecting consumer data while promoting BioSteel’s Rainbow Twist Sports Hydration Mix at Sport Chek by leveraging its endorsement with Connor McDavid.
Solution
WILY developed a digital contest and engagement mechanic powered by the SPRY platform whereby consumers can digitally “shoot” for the chance to win a trip to meet Connor McDavid in Edmonton or for 1 of 1050 instant prizes.
Consumers were driven to the campaign microsite via BioSteel's social media posts, website, email blasts, and Sport Chek's newsletter.
