Engaging consumers in the digital age has never felt more personal than it does today. There's plenty of talk about how the internet has eliminated face-to-face conversation, but communication hasn't disappeared, it's evolved. We're more connected than ever.
We share intimate details about our lives more publicly, and hand over data to companies more openly than ever before. According to Marketing Week, consumers are actually willing to trade their data for deals: 54% would share their email address for lower prices.
But this exchange of data raises the bar for brands and their marketing teams.
IoT is fueling a competitive market for customer personalization, and this is only the beginning. 62% of consumers say they'd like loyalty offers from brands, shops, or sites to align more closely with what they actually like. And 63% of consumers want offers tailored to what they bought, right after a purchase.
It now falls to marketers to navigate an extremely vast landscape for engaging consumers, a daunting task even for the most veteran among them.
That's why having clarity around what actually triggers customer engagement matters. As traditional channels slowly fade into the background, we need to explore the emerging digital options moving to the forefront of the industry.
It's an ever-growing, ever-expanding space, but this checklist should offer some certainty about the direction you're heading, or should be heading, in.
Be sure to consider the following 20 tactics as you develop a path for engaging consumers in the 21st century.
(Feel free to save and print a copy for yourself, and share it with your peers.)
So, have you checked them all off? Don’t worry. If you’re looking to integrate any of these tactics into your marketing programs, connect with us to speak to an engagement specialist. We’ll get your 21st century marketing up to speed!
White Paper: 2018 Consumer Engagement Trends Report
In this age of digital transformation, businesses need to take creative risks when it comes to their engagement strategy. Explore the top 10 marketing trends that are disrupting the way we engage consumers in 2018 and beyond.
WHAT’S INSIDE:
- Personalizing the Experience with Artificial Intelligence
- Getting Immersive with Virtual Reality & Augmented Reality
- Winning Over Your Customer with Contests and Sweepstakes
- Interactive Case Studies from Dr. Oetker and adidas
- Plus So Much More!
Download the FREE 17 page report today!
