WILY helps some of the world's most trusted brands build contests that engage consumers and drive them to retail. Recently, we helped Canon Canada activate its MLSE sponsorship through omnichannel marketing and a one-of-a-kind contest experience. The campaign combined indirect and direct communication channels, websites, retailers, email, mobile, and more, for a unique chance to win VIP Leafs tickets and a Canon camera. Before diving into the case study, let's unpack what omnichannel marketing actually is, and how brands can use it to acquire data and activate consumers.
It's increasingly difficult to know which channels, campaigns, or touchpoints actually drive a customer transaction. But knowing what triggered a response lets marketers assess whether their efforts are delivering real results. Companies with omnichannel customer engagement strategies retain on average 89% of their customers. We're living in a multi-channel, omnichannel world where consumers switch devices constantly (98% of Americans switch between devices in the same day). So integrating your campaigns across multiple channels matters more than ever.
To see how WILY helped Canon activate its MLSE sponsorship and drive consumers to retail through a once-in-a-lifetime contest combined with omnichannel marketing, view the case study here.
CLIENT
Canon & Toronto Maple Leafs (MLSE)
CAMPAIGN
Canon on the Glass Contest & Sponsorship Activation with MLSE and the Toronto Maple Leafs.
ASK
Activate Canon’s MLSE sponsorship with the chance to win VIP tickets Toronto Maple Leafs games throughout the regular season to gather user data, opt-ins, and drive to retail.
SOLUTION
Fans were invited to the contest microsite from various online and in-arena channels to sign up for a chance to win tickets, camera kits, Canon discounts, and gifts cards to Real Sports by digitally ‘scratching’ an ice surface to reveal prizing.
