Why Investing in XM Technology Works [Infographic]

Key stats and figures showing why investing in experiential marketing (XM) technology is essential to engaging event audiences today and in the future.

We've all been to that one concert or event where the speaker or performer gets up on stage and tells everyone to put their phones down. You know the one. They ask you to fully embrace the experience without your device getting in the way. We get the sentiment, but the truth is, our smartphones now help us fully experience events. The ability to record, connect, and engage in the moment has become part of the experience itself. It makes us feel good. So instead of treating digital technology as a distraction, let's embrace it for what it actually is: a portal for engaging XM experiences.

That said, mobile devices are just one of many ways to engage audiences at events. In fact, 94% of marketers agree technology has a positive impact on events. Yet 51% of marketers say they can't keep pace with new channels, devices, trends, or competitors using their current tech. And only 31.6% of event organizers use technology regularly to drive engagement at events.

Here are some facts and figures that show why investing in XM technology is essential to engaging audiences now and into the future.

How Marketers Are Using XM Tech to Engage Audiences:

35% of marketers believe wearable devices are the biggest trend in maximizing the event experience.
22% of marketing departments in B2C companies use event marketing software.
19% of fortune 500 marketers use event marketing software.

Event Technology can help:

Increase attendance by 27%
Increase productivity by 20%
Decrease costs by 20-30%

The Most Used Technologies by Event Marketers Are:

45% photobooths
44% event apps
44% live interaction technology

Brands that deliver more than 20 events per year are more likely to take advantage of technological tools such as:

Interactive touch screens for data capture and surveys
Location mapping
Virtual reality
Gamification mechanics

Finally, why incorporating mobile engagements into your XM strategy is a good idea:

eBook: 75 Fascinating Facts About Experiential Marketing

Many brands struggle to connect with and influence their target audience. However, there is one marketing approach which many experts say is the most effective when it comes to motivating people to action…and that is Experiential Marketing.

Download the report to uncover the latest facts and key findings from across the XM industry.