This week WILY attended Flourish Conference 2018: The Growth of Branded Currency, a deep dive into innovations shaping the gift card and loyalty industry and how organizations can tap into new digital solutions.
We met with forward-thinking leaders to talk through gamifying incentive programs, and heard directly from disruptors in the space about how they're pushing rewards programs forward.
With so many strong sessions running at once, catching them all wasn't realistic, so we tracked the hashtag #Flourish18 to pull out the most memorable moments from the conference.
Here's our recap of Flourish 2018, told through your best tweets:
1. Exhibitor Setup
Getting set for #FLOURISH18 check out @TCS_SDC clients @wilyglobal and @nano_Pay in #chicago @FlourishCon tomorrow ?? pic.twitter.com/EwQ58fIMLX
— Tina Kotrych (@TKotrych) April 9, 2018
2. Games Lounge
3. The Main Stage
4. Opening Remarks from Flourish Founders
5. Keynote with Bridget Brennan
6. The Impact of Changing your Positioning to Branded Currency
We wanted to take a disruptive position-Rick Buer @gcincentives #flourish18 pic.twitter.com/wtHCMabXLF
— Sue Voyles (@PRDiva) April 10, 2018
7. The Past, Present, and Future of Branded Currency
8. Live Podcast: Industry and Consumer Insights that Help Retailers Drive Stored Value
9. Global Challenges and Opportunities Panel Discussion
@sabudulai sharing insight on compliance & regulation w/ #brandedcurrency for @TCS_SDC & @invest_canada at @FlourishCon #Flourish18 pic.twitter.com/uudLPuQfFm
— Tina Kotrych (@TKotrych) April 10, 2018
10. Let’s Get Digital: Mobile Technology and its Impact on Branded Currency
Matias Marquez, founder & COO of ?? @Buyatab talking about adoption of technology #digitalgiftcard #10xRule #Flourish18 pic.twitter.com/vwcuM5O2l1
— Tina Kotrych (@TKotrych) April 10, 2018
11. Gift Cards are for People: Research and Stories from All over the World
12. Industry Night
13. How to Right-Size Product Innovation and Loyalty for Your Business
14. How to Increase Awareness of B2B Programs with End Users/Buyers
15. Disruption is Already Here… It’s Just Not Widely Distributed Yet
16. Physical vs Digital – 5 Trends in the Tug and Pull Between Physical and Digital B2B Gift Card Sales
Plastic gift cards are not going anyone soon…we’re maybe 10 yrs away from all digital. @ngcgroup #flourish18 pic.twitter.com/06mjaZ6srt
— Sue Voyles (@PRDiva) April 11, 2018
17. The Branded Currency Evolution: Breakage and the Power of Promo
18. DONUTS!
