8 New Facts About Customer Activation Technology

The data behind experiential marketing's rise, and how growing C-Suite buy-in is fueling the next wave of activation technology.

Over the past few years, marketers have watched rapid change reshape how they activate consumers. Customer activation technology has grown tremendously, turning experiential marketing into a more measurable, more effective strategy.

The numbers are in, and they're hard to deny:

98% of users feel more inclined to purchase after attending an activation.

Between 2017 and 2018, understanding and support for customer activations among C-Suite and VP leaders grew too.

Almost half of leadership (VP and C-Suite) agree in-person events are the most critical marketing channel for hitting key business objectives.
As many as 84% of leadership (VP and C-Suite) believe in-person events are a critical piece of their company's success.
80% of marketers believe live activations are critical to their company's success.
Between 2017 and 2018, the number of companies running 20 or more events per year grew by 17%.

This growing demand from marketers and C-Suite executives alike is opening the door to bigger advancements in experiential technology. The conversation now centers on how technology can support and leverage activations, making them easier to track, monitor, and optimize for success. That's driving more research into where these technologies are headed next.

Here are 8 new facts about customer activation technology that event marketers should know for 2019:

58% of B2B companies use event software at their events, compared to 54% of B2C companies. (Bizzabo, 2018)
Companies using multiple event software solutions have 2x more trouble demonstrating event ROI than those with one integrated event software solution. (Bizzabo, 2018)
Overperforming businesses are 2.7x more likely to use event software that integrates with other core business platforms than underperforming businesses in this sector. (Bizzabo, 2018)
Businesses within the software & services industry invest more heavily, and more consistently in in-person events with 42% of these allocating over 21% of their marketing budgets to events. (Bizzabo, 2018)
$7,500 is the median increase in event technology budget for 2019. (Bizzabo, 2018)
33% of event planners would use additional budgets to invest in enhancing the attendee experience. (AMEX, 2018)
Businesses save 18.6 hours a month on event planning by using event software. (Bizzabo, 2018)
Businesses that do use event software are 24% more likely to prove event ROI compared to those that do not use event software. (Bizzabo, 2018)

Original Source: Bizzabo

Are you looking to engage consumers, capture data, and activate your customers? Check out how WILY’s SPRY platform can help take your live events and experiential marketing to the next level.

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