6 Must-Have Customer Engagement Tools [Infographic]

Why customer engagement is a top priority for marketers, and how to build a digital toolkit to store, track, and measure engagement campaigns.

Before we get into the customer engagement tools you need to drive your business goals forward, it's worth explaining the ever-increasing need for them. Today, digital experiences play an important role in brand loyalty and driving continuous revenue.

Marketers are learning they must make customer engagement a top priority for a number of compelling reasons, including:

55% of consumers would pay more for a better brand experience
Highly engaged customers spend 23% more than less engaged customers
70% of customers make buying decisions based on how they're treated

In today's digital era, marketers need an arsenal of tools to store, track, and measure their digital engagement campaigns. Using a number of tools that offer a snapshot of the customer journey, and show which brand experiences move the needle, is no longer a want but a necessity. Building your own toolkit can feel confusing as the landscape of digital solutions keeps growing. To determine the solutions you need, start at the foundation and build from there.

Here are the most important customer engagement tools that every marketer needs to help collect, track, and measure their marketing efforts today:

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How to Make the Most Out of Your Customer Engagement Tools

Once you determine the most effective customer engagement tools for your business needs, it’s important to ensure your investment pays off. In order to make the most out of your toolkit, you need up-to-date consumer data and insights. If you’re looking for a solution that will help to collect valuable consumer data, then look no further. SPRY, WILY’s proprietary platform, powers a variety of customer engagement solutions. It provides marketers with a range of off-the-shelf and customizable digital customer engagement solutions that can be built and deployed in under 10-days.

SPRY enables you to power your programs on any device with exciting digital engagement mechanics. Anything you can do on a smartphone can be built into a digital experience. Speak to one of our experts now to help you get from concept to campaign in under 10 days!

eBook: The Beginner’s Guide to Brand Activation Strategy

“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. This book will assist brand marketers and agencies in developing an engaging brand activation strategy. It will serve as a resource for marketers looking to enable activations in the digital-first era.