We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our…
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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action. When you think of brand activation the images that come to mind are branded food trucks, pop-up shops, or contests/sweepstakes. Basically, anything that excites and delights consumers to engage with…