Wily Global Introduces Kristi Pennett as Director of Client Services

Wily Global Introduces Kristi Pennett as Director of Client Services

August 29, 2022, Toronto, ON – Wily Global Inc. (WILY) a leading marketing technology company whose SPRY platform powers tactical digital solutions for brands and agencies, is pleased to welcome Kristi Pennett to its leadership team.  As Director of Client Services, Pennett will be directly responsible for all aspects of client management, supporting WILY’s white-glove service level and client partnership initiatives.   Pennett’s key objective will be to onboard clients with enterprise-level marketing middleware solutions that bolt-on to existing technology stacks.  Pennett will also add momentum to WILY’s upward trend of success by managing and growing the account team, implementing revenue growth strategies, and supporting operations to further enhance the overall client experience.

“We are thrilled to have Kristi join our WILY team!” said Tara Dal Bello, VP, Revenue Operations at Wily Global. “Kristi’s extensive experience will provide even greater specialization when it comes to servicing our clients and managing our growing business.”

Pennett’s 20+ years of experience includes past roles in sales, marketing and customer experience with both agencies and brands across a diverse portfolio of industries.  She is a results-driven, creative and visionary thinker with a positive energetic attitude that is committed to exceeding expectations. She’s a team player, a great communicator who thrives in a collaborative environment.

“Capitalizing on my client management experience, I’m excited to embark on a new chapter with Wily Global”, said Kristi Pennett, “This is an opportunity to leverage the SPRY platform and help brands and agencies reduce cost and risk while streamlining the deployment of their marketing activations.”

About Wily Global Inc.

WILY is a leading marketing technology company that specializes in the delivery of tactical digital solutions for brands and agencies. Fortune 1000 companies and leading marketing agencies have partnered with WILY to enable their marketing strategies, improve executional efficiencies, and enhance operational capabilities. WILY empowers marketing leaders, IT professionals, and enterprise stakeholders with innovative solutions to activate smarter and easier. The company’s background in data, security, technology, and consumer engagement form the foundation for its SPRY platform which powers each solution. The SPRY platform operates as enterprise marketing middleware and bolts-on to existing internal and external systems and technologies to enable the seamless and secure deployment of marketing activation programs. SPRY enables the delivery of innovative consumer and audience engagements; contests, promotions, and loyalty campaigns; experiential marketing initiatives; custom digital experiences & enterprise solutions; and the secure acquisition, attribution, and activation of consumer data at scale. WILY is headquartered in Burlington, Ontario. For more information, contact WILY at 1-888-521-1558

SOURCE Wily Global Inc.


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