March 22, 2019, Toronto, ON – Wily Global Inc. (WILY) a leading marketing technology provider of cloud-based, data-driven engagement and incentive solutions, today announced that Christine Ortiz has joined the company as Senior Account Director. Ortiz’s strong leadership in sales and technology roles and deep corporate and agency industry experience make her the ideal candidate for the role as WILY expands its footprint and market focus to propel its service offerings. Ortiz will be responsible for managing key agency accounts and brand portfolios including Royal Bank, Honda, adidas, and Petro-Canada. Ortiz will be integral to enhancing enterprise customer relationships, advising on WILY’s catalog of integrated digital solutions, and driving increased loyalty through consumer engagement for these clients.
Ortiz joins Wily Global from Mosaic Sales Solutions headquartered in Toronto, Ontario. Mosaic is the largest experiential marketing and sales company in North America, delivering consumer experiences in-store, online and in the community. Ortiz’s background includes digital strategy and execution for many Fortune 500 brands in retail, finance, consumer electronics, and CPG. Ortiz’s former role as Technology Strategist, Digital for North America, involved providing technology-driven marketing solutions that leveraged In-Field Technology and software services to enhance consumer engagement at experiential activations and in-store.
“As we continue to scale WILY across North America, we are pleased to welcome Christine to the team. Her extensive experience in bringing technology solutions to market will be important in driving growth,” said Mike Mulligan, Co-Founder, CSO at Wily Global. “In addition, her demonstrated ability to provide superior customer service will serve us well to further engage clients and accelerate demand for our SPRY platform.”
Ortiz’s 12+ years of technology and marketing experience, also include past roles in Business Development, and supportive technology solutions for major brands like Simpson Telecom, Ceridian Canada, and others.
“I have spent my career at the edge of marketing and innovation – helping bring disruptive technology to market in consumer environments,” said Christine Ortiz. “Wily Global is doing just that as they are at the intersection of data, marketing, and technology. What drew me to WILY was its ability for building solutions on top of its SPRY platform that resonate with consumers while making the lives of its clients easier. I am excited and honoured to become part of the senior leadership team, advising and supporting to help propel the company to a new level of growth and expansion.”
This strategic hire comes on the heels of significant momentum for Wily Global. Recent milestones include notable new customer acquisition in North America, expansion of Canadian operations, and strategic partnerships.
About Wily Global Inc.
Wily Global Inc. (WILY) is a leader in marketing technology solutions that are powering the data-driven economy. WILY’s proprietary SPRY platform enables brands and agencies to acquire and activate data while engaging and incentivizing consumers along the path to purchase. WILY is governed by a group of senior marketing and technology experts dedicated to enhancing customer experiences while driving growth. WILY provides solutions for several of the world’s most trusted brands. For more information, please visit wilyglobal.com
SOURCE Wily Global, Inc.
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