When we refer to the “digital experience”, we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should
Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free
According to Harvard Business Review, increasing customer retention by 5% can generate a 25%-95% increase in profit. Since the main objective of retention is to continue ongoing relationships with customers, experts generally use
If your business focuses on engaging consumers and acquiring data, then it’s important to consider an integrated approach to leveraging the full power of this information #dataactivation. Forward-thinking organizations understand
Speculation, not strategy, has been the name of the game for emerging technologies such as augmented reality and artificial intelligence. Though these innovations have been available to marketers for years,
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