Why Millennials Hate Your Loyalty Program, And What To Do About It

There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality,

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Don’t Call It A Comeback: Why QR Codes Are Here to Stay

For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until

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In Case You Missed It: The Top 20 Tweets from Flourish 2018

This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how

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5 Epic Experiential Marketing Fails (And What They Can Teach Us)

Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection

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6 Must-Have Solutions for Customer Activation Marketing

Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action. When you think of brand

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8 Brands That Are Slaying Customer Activation Strategy

Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion

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How Much Should You Be Spending on Experiential Marketing?

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to

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Miley Cyrus and Consumer Engagement: 5 Crazy Things They Have in Common

The music industry can be fickle; young budding pop stars have often suffered the same fate, hot on the billboard charts one day, and flipping burgers in a Harvey’s the

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[eBook] 75 Fascinating Facts About Experiential Marketing

Introduction For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented,

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