How the Selfie Transformed B2C Marketing Forever

As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering

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20 Questions You Need to Ask Before Running a Contest in Canada

Contests, or sweepstakes, are a great way to drive consumer engagement, increase sales, and collect important data for your organization. However, running a contest can be more complicated than it

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From Around the Web: 8 Awesome Examples of User-Generated Content

User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively

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How Brands are Finding Success with Digital Scavenger Hunts

Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our observational and problem-solving skills in hopes of getting a reward.

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10 Quotes from Marketing Professionals About Consumer Engagement

Consumer engagement is a hot topic for leading B2C, and B2B, marketing professionals. They are striving, more than ever, to deploy new ways to engage and activate consumers. But what

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The Difference Between Brand Experience and Customer Experience (Part 2)

Last week, we published an article about the main differences between brand experience and customer experience. To sum it up, the brand experience is considered the equivalent to a typical

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The Difference Between Brand Experience and Customer Experience (Part 1)

When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No matter what the breed, dogs are pretty easy to love.

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Why Millennials Hate Your Loyalty Program, And What To Do About It

There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality,

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Don’t Call It A Comeback: Why QR Codes Are Here to Stay

For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until

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In Case You Missed It: The Top 20 Tweets from Flourish 2018

This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how

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