What exactly is customer engagement? In short, it’s the way you interact with your customers in meaningful ways. Just as personal relationships make up the network in a community, customer
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Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain
Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having
Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When
Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully
The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound well educated, but it’s an opportunity
This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance
Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t
As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st
Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number
