The Six Lessons We’ve Learned From Leading Data-Driven Marketers

Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having

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What Your Agency is Probably Missing in its Creative Briefs

Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When

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Five Quick Tips About Data Activation for Creative Marketers

Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully

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[eBook] The Best Marketing Technology Buzzwords for 2019 (Volume 1)

The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound well educated, but it’s an opportunity

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12 Inspiring Ad Campaigns to Be Thankful For This Year

This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance

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The Ultimate Checklist for Engaging Consumers in the 21st Century

Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t

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3 Easy Ways to Spice Up Your Customer Engagement Programs this Fall

As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st

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How Marketers Can Modernize Pin-On-Pack Promotions

Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number

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7 Free Reports About the Digital Experience (DX) Worth Your Time

When we refer to the “digital experience”,  we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should

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8 Mistakes You’re Making With Sweepstakes and Contests

Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free

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