The Ultimate Checklist for Engaging Consumers in the 21st Century

Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t

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3 Easy Ways to Spice Up Your Customer Engagement Programs this Fall

As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st

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How Marketers Can Modernize Pin-On-Pack Promotions

Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number

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7 Free Reports About the Digital Experience (DX) Worth Your Time

When we refer to the “digital experience”,  we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should

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8 Mistakes You’re Making With Sweepstakes and Contests

Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free

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How Gamification Marketing Uses Emotion to Drive Big Profits

According to Harvard Business Review, increasing customer retention by 5% can generate a 25%-95% increase in profit. Since the main objective of retention is to continue ongoing relationships with customers, experts generally use

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What is Data Activation and Why Should Marketers Care?

If your business focuses on engaging consumers and acquiring data, then it’s important to consider an integrated approach to leveraging the full power of this information #dataactivation. Forward-thinking organizations understand

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Top 10 Marketing Trends for Engaging Consumers in the Digital Age [White Paper]

Speculation, not strategy, has been the name of the game for emerging technologies such as augmented reality and artificial intelligence. Though these innovations have been available to marketers for years,

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How the Selfie Transformed B2C Marketing Forever

As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering

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20 Questions You Need to Ask Before Running a Contest in Canada

Contests, or sweepstakes, are a great way to drive consumer engagement, increase sales, and collect important data for your organization. However, running a contest can be more complicated than it

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