Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a

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6 Must-Have Customer Engagement Tools [Infographic]

Before we discuss the customer engagement tools you need to drive your business goals forward, it’s worth explaining the ever-increasing need to Today, digital experiences play an important role in

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Want to Improve Your Customer Engagement? Ask These 10 Questions

Do you want to improve customer engagement for your brand or clients? Engagement is an integral part of the customer journey, and without an effective engagement strategy your organization will

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3 Mistakes from Failing Retailers that Marketers Can Learn From

What do consumers really want from brick-and-mortar retailers today? As rumours swirl that the retail giant Forever 21 is preparing to file for bankruptcy, it begs a few questions: What

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The One Simple Secret to Improving Brand Engagement

Digital communications is making it easier than ever for brands to engage consumers. However, many companies still struggle to harness digital channels to their full potential. If you want to

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Which Marketing Tactics Generate the Most Engagement?

Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain

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Consumer Marketing Tactics that Separate the Good from the Bad

There are a number of marketing tactics that brands can take advantage of to drive sales and attract consumers. However, not all marketing strategies are equal, and in this age

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5 Secrets to Unleashing the Power of Your Customer Data

Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data

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How CPG Brands Can Overcome Poor Consumer Engagement

Online and digital grocery sales are hardly a new concept, however, the industry is seeing significant growth, with online sales growing by nearly 35% in the CPG industry last year, highlighting

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The Advantages Of Gamification And How You Can Make Full Use Of It

Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science

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