Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking
It may not be cold outside but hockey season is here, and there’s one thing that franchises across the nation are counting on to make this season better than the
We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They
Why Sponsorship Activation Is a Summer Ritual Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting
Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can
The music industry can be fickle; young budding pop stars have often suffered the same fate, hot on the billboard charts one day, and flipping burgers in a Harvey’s the
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