8 New Facts About Customer Activation Technology

Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective

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Why Investing in XM Technology Works [Infographic]

We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They

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7 Genius Experiential Marketing Campaigns Leveraging Digital Technology

Experiential marketing comes in all shapes and sizes. Some in the form of art installations, games, or fun activities, while others require the help of technology to deliver the activation.

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7 Books About Experiential Marketing You Should Read

In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless

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The Hottest Sponsorship Activation Strategies to Use this Summer

Why Sponsorship Activation Is a Summer Ritual Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting

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5 Epic Experiential Marketing Fails (And What They Can Teach Us)

Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection

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How Much Should You Be Spending on Experiential Marketing?

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to

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[eBook] 75 Fascinating Facts About Experiential Marketing

Introduction For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented,

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