Employee Sales SPIFF Incentives
Reebok used SPRY to develop a digital Sales Associate incentive program for a national retailer. Sales Associates were assigned different points for selling various Reebok apparel and footwear. Upon selling an item, Associates or Managers could login to an online portal, record the sale, and points were automatically assigned.
adidas invited in-store shoppers to enter their information for the chance to receive a randomized digital code that could be used to open a physical lock on a high-school locker. Successful users won an adidas back-to-school prize pack.
Sport Check (FGL Sports Ltd.) invited 18,000 Edmonton Oilers fans at Rogers Plate to enter to win 1 of 850 instant prizes – gift cards, authentic jerseys, and more – on their smartphone by digitally shooting (flicking) a puck on a goalie.
Scratch & Shop
Best Buy uses SPRY to create scratch and win campaigns to drive traffic to local retail locations. Users digitally scratch on their smartphone to receive physical prizes and gift cards.
Gamifying Online Retail
Mark’s (a division of Canadian Tire Corporation) integrated SPRY into its website to create a series of online promotions. Consumers were invited to play a digital game to receive a discount or free shipping on their next online purchase.
Predicting the future
AT&T and HBO invited Game of Thrones viewers to predict the fate of each character in the upcoming episodes. Will they live, die, or come back from the dead? Winners received limited edition Game of Thrones merchandise and signed cast memorabilia.
For the love of The Cup
Hershey activated their sponsorship of the NHL by leveraging Rogers Sportsnet properties and inviting fans to enter for the chance to win tickets to the Stanley Cup Finals and 1 of 40 instant NHL prize packs.
Celebrating Super Bowl 50
NFL and New Era invited football fans across North America to enter for the chance to win a trip for two to Super Bowl 50 and 1 of 50 limited edition prize packs featuring Mini-Caps and NFL Gold Shield Caps. Fans were challenged to play a Memory Matching game featuring New Era/NFL products. LIDS was the retail partner.
Party Registration & Check-In
Bacardi and Grey Goose used SPRY to invite VIP guests to an exclusive party – secure upload of email addresses, email deployment, RSVP confirmation website, plus one registration, and front of the line check-in system.
Sponsorship activation at retail
Nestle activated their NFL sponsorship by inviting fans to acquire a keyword at retail and texted it to receive a response link to a digital football flick mechanic. Consumers who successfully flicked the football through the uprights won a NFL/Kit Kat limited edition prize pack.
Watch & Win
Red Bull promoted its Crashed Ice event by inviting fans to watch a series of Crashed Ice videos and answer corresponding questions as fast as possible. Users who made the leaderboard were entered into a draw to win a VIP trip for two to the next Crashed Ice event.
RSVP Registration & Check-In
Corona used SPRY to invite VIP guests to an exclusive party – secure upload of VIP email addresses, email deployment, RSVP confirmation website, plus one registration, and front of the line check-in system.
New product launch
Samsung used SPRY to promote the launch of the Galaxy Note 8 by inviting consumers to use various features of the device – typing, photo, video, stylus – to create a personal pledge that could be shared via social media.
Gamifying, Incentivizing & Educating Brokers
RSA integrated SPRY into its CRM to deploy a trivia game that tested the knowledge of their insurance brokers on RSA products and services for the chance to earn a $10 e-gift card.
Engage fans in-app
Chicago Bears incentivized fans to download and use the Bears Fan App with tickets, merchandise, and discounts by inviting them to digitally flick a football through the uprights.