Don’t Call It A Comeback: Why QR Codes Are Here to Stay

For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until

Share
In Case You Missed It: The Top 20 Tweets from Flourish 2018

This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how

Share
8 Brands That Are Slaying Customer Activation Strategy

Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion

Share
Catch WILY at Flourish Conference ’18: The Growth of Branded Currency

WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018. The conference will take place from April 9-11th at the Hyatt Centric in Chicago

Share
How Much Should You Be Spending on Experiential Marketing?

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to

Share
Miley Cyrus and Consumer Engagement: 5 Crazy Things They Have in Common

The music industry can be fickle; young budding pop stars have often suffered the same fate, hot on the billboard charts one day, and flipping burgers in a Harvey’s the

Share
[eBook] 75 Fascinating Facts About Experiential Marketing

Introduction For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented,

Share
The Contest System Inc. Announces Rebranding to Wily Global Inc. (WILY)

The Contest System becomes WILY The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative. Building

Share