The Advantages Of Gamification And How You Can Make Full Use Of It

Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science

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The 8 Traits of a Highly Successful Data-Driven Marketer [Infographic]

Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain

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Top 10 Consumer Engagement Trends for 2019 [White Paper]

Introduction To anticipate where consumer engagement is heading in 2019, we must first explore the areas that are most important to marketers, their businesses, and what opportunities lay ahead. Today,

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6 Solutions for Enabling Your On-Site Brand Activations

In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new

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5 Useful Tips From Experts In Customer Engagement

Customer engagement is a broad term that can describe any number of business functions such as customer experience, customer success, and marketing. Wikipedia describes “customer engagement” as a business communication

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What Customer Engagement Will Look Like In The Future

There’s nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement, there is one trend that remains

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The Truth About Why You Need Data-Driven Marketing

Today, data is all around us, and the ability to acquire consumer data is at an all-time high. Big data, is a buzzword that we’ve likely all heard by now,

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How to Easily Build a Powerful Engagement Program

The term “engagement program” may seem daunting for many marketers. Engagement is a metric that is often difficult to measure but is an important part of the customer experience. It

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The Six Lessons We’ve Learned From Leading Data-Driven Marketers

Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having

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The Breakdown: Adobe, SAP, and Microsoft’s Open Data Initiative

This week, Microsoft CEO, Satya Nadella, kicked off his Ignite 2018 keynote presentation, by announcing that Microsoft is joining forces with Adobe and SAP for what is being called the

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