5 FAQs From Our Engagement Marketing Master Class

In our latest Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers, we spent time uncovering some of the best tactics brands can use to engage consumers

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How to Acquire First-Party Data by Engaging Consumers [Slideshare]

First-party data is considered the most valuable data that can be collected about an audience, and it becomes a powerful resource when tied to an activation campaign. First party data

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How CPG Brands Can Overcome Poor Consumer Engagement

Online and digital grocery sales are hardly a new concept, however, the industry is seeing significant growth, with online sales growing by nearly 35% in the CPG industry last year, highlighting

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How to Acquire First-Party Data by Engaging Consumers [Webinar]

Personalization continues to be a top priority for marketers, however,  many are struggling to implement the strategy in an intelligent and scalable way. Research reveals that 31% of consumers say

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Why Customer Engagement Is More Important Than You Think

As the competition for customer attention and brand loyalty escalates, consumers must decide what content is worth engaging with. In today’s highly dynamic and interactive business environment, the role of

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10 GIFs That Explain How Great Brand Experiences Feel

The brand experience is arguably the most valuable aspect of customer engagement today. The ability to win consumers over and activate sales through incredible brand experiences is integral to the

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Master Consumer Engagement With These Creative Solutions

What exactly is customer engagement? In short, it’s the way you interact with your customers in meaningful ways. Just as personal relationships make up the network in a community, customer

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Why It Pays to Acquire Consumer Data and How to Do It Correctly

As marketers, collecting or acquiring data is all in a days work. Constantly crafting new ways to acquire information about your customers to achieve a 360 degree profile of them

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The Advantages Of Gamification And How You Can Make Full Use Of It

Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science

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The 8 Traits of a Highly Successful Data-Driven Marketer [Infographic]

Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain

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