6 Solutions for Enabling Your On-Site Brand Activations

In today’s digital-first and data-driven world, marketers are able to leverage a number of solutions to increase customer engagement. Brands and agencies are under immense pressure to prove the ROI

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5 Useful Tips From Experts In Customer Engagement

Customer engagement is a broad term that can describe any number of business functions such as customer experience, customer success, and marketing. Wikipedia describes “customer engagement” as a business communication

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What Customer Engagement Will Look Like In The Future

There’s nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement, there is one trend that remains

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The Truth About Why You Need Data-Driven Marketing

Today, data is all around us, and the ability to acquire consumer data is at an all-time high. Big data, is a buzzword that we’ve likely all heard by now,

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How to Easily Build a Powerful Engagement Program

The term “engagement program” may seem daunting for many marketers. Engagement is a metric that is often difficult to measure but is an important part of the customer experience. It

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The Six Lessons We’ve Learned From Leading Data-Driven Marketers

Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having

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The Breakdown: Adobe, SAP, and Microsoft’s Open Data Initiative

This week, Microsoft CEO, Satya Nadella, kicked off his Ignite 2018 keynote presentation, by announcing that Microsoft is joining forces with Adobe and SAP for what is being called the

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7 Free Reports About the Digital Experience (DX) Worth Your Time

When we refer to the “digital experience”,  we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should

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How the Selfie Transformed B2C Marketing Forever

As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering

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7 Books About Experiential Marketing You Should Read

In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless

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