The Breakdown: Adobe, SAP, and Microsoft’s Open Data Initiative

This week, Microsoft CEO, Satya Nadella, kicked off his Ignite 2018 keynote presentation, by announcing that Microsoft is joining forces with Adobe and SAP for what is being called the

Share
7 Free Reports About the Digital Experience (DX) Worth Your Time

When we refer to the “digital experience”,  we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should

Share
How the Selfie Transformed B2C Marketing Forever

As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering

Share
7 Books About Experiential Marketing You Should Read

In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless

Share
10 Quotes from Marketing Professionals About Consumer Engagement

Consumer engagement is a hot topic for leading B2C, and B2B, marketing professionals. They are striving, more than ever, to deploy new ways to engage and activate consumers. But what

Share
The Difference Between Brand Experience and Customer Experience (Part 2)

Last week, we published an article about the main differences between brand experience and customer experience. To sum it up, the brand experience is considered the equivalent to a typical

Share
How Growth Marketers Can Increase Sales with this Simple Solution

Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can

Share
Why Millennials Hate Your Loyalty Program, And What To Do About It

There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality,

Share
Don’t Call It A Comeback: Why QR Codes Are Here to Stay

For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until

Share
In Case You Missed It: The Top 20 Tweets from Flourish 2018

This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how

Share