Want to Improve Your Customer Engagement? Ask These 10 Questions

Do you want to improve customer engagement for your brand or clients? Engagement is an integral part of the customer journey, and without an effective engagement strategy your organization will

Share
The Beginner’s Guide to Brand Activation Strategy [eBook]

“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. The

Share
5 Smart Marketing Moves Every Brand Should Make

Is your brand doing enough to market itself in the 21st century? As communication channels evolve, marketers have to think outside the box to deliver messages that stick. So, how

Share
3 Mistakes from Failing Retailers that Marketers Can Learn From

What do consumers really want from brick-and-mortar retailers today? As rumours swirl that the retail giant Forever 21 is preparing to file for bankruptcy, it begs a few questions: What

Share
A New Way to Think About Contests and Sweepstakes

Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are

Share
3 Ways to Tell If Your Brand Activations Are Working

Brands and agencies are beginning to understand the importance of developing their brand activations for the digital age. Traditional advertising and marketing communications are no longer resonating with target audiences,

Share
The One Simple Secret to Improving Brand Engagement

Digital communications is making it easier than ever for brands to engage consumers. However, many companies still struggle to harness digital channels to their full potential. If you want to

Share
Why Marketers Who Leverage SMS Boost Consumer Engagement

The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital transformation. As more consumers make their phones a primary channel for communication and making

Share
Which Marketing Tactics Generate the Most Engagement?

Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain

Share
One Simple Thing Marketers Can Do to Make Their Lives Easier

Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and

Share