Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a

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4 Risks of Not Tracking Your Engagement Campaigns

Customer engagement is at the heart of any successful brand. As engagement becomes increasingly important to measure, and more value is put on campaigns that support this, it’s vital for

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6 Must-Have Customer Engagement Tools [Infographic]

Before we discuss the customer engagement tools you need to drive your business goals forward, it’s worth explaining the ever-increasing need to Today, digital experiences play an important role in

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How Can Marketers Make the Most Out of Their CRM Systems?

Science Daily claims that a staggering 90% of all the data in the world has been generated over the last few years. That’s a lot of information for marketers to

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How BioSteel Activated its Relationship with Sport Chek

BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton

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Want to Improve Your Customer Engagement? Ask These 10 Questions

Do you want to improve customer engagement for your brand or clients? Engagement is an integral part of the customer journey, and without an effective engagement strategy your organization will

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The Beginner’s Guide to Brand Activation Strategy [eBook]

“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. The

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5 Smart Marketing Moves Every Brand Should Make

Is your brand doing enough to market itself in the 21st century? As communication channels evolve, marketers have to think outside the box to deliver messages that stick. So, how

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3 Mistakes from Failing Retailers that Marketers Can Learn From

What do consumers really want from brick-and-mortar retailers today? As rumours swirl that the retail giant Forever 21 is preparing to file for bankruptcy, it begs a few questions: What

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A New Way to Think About Contests and Sweepstakes

Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are

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