The Six Lessons We’ve Learned From Leading Data-Driven Marketers

Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having

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What Your Agency is Probably Missing in its Creative Briefs

Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When

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Five Quick Tips About Data Activation for Creative Marketers

Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully

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How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships

The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the

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The 7 Secrets About Customer Activation Only A Handful Of People Know

Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital

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8 New Facts About Customer Activation Technology

Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective

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[eBook] The Best Marketing Technology Buzzwords for 2019 (Volume 1)

The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound well educated, but it’s an opportunity

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12 Inspiring Ad Campaigns to Be Thankful For This Year

This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance

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How to Create a Viral Contest (in 10 Days or Less)

Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking

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5 Creative Ways to Engage Consumers and Boost Sales Over the Holidays

According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4%

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