[eBook] The Best Marketing Technology Buzzwords for 2019 (Volume 1)

The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound well educated, but it’s an opportunity

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12 Inspiring Ad Campaigns to Be Thankful For This Year

This year has been nothing short of politically and emotionally charged on all fronts. In this increasingly uncertain social climate, brands and agencies must be tactful when taking a stance

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How to Create a Viral Contest (in 10 Days or Less)

Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking

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5 Creative Ways to Engage Consumers and Boost Sales Over the Holidays

According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4%

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The Ultimate Checklist for Engaging Consumers in the 21st Century

Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t

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3 Easy Ways to Spice Up Your Customer Engagement Programs this Fall

As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st

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Digital Engagements that Help Sports Teams Score Big with Fans

It may not be cold outside but hockey season is here, and there’s one thing that franchises across the nation are counting on to make this season better than the

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Casting Spells 101: How to Activate Consumers Around Halloween

It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important

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The Breakdown: Adobe, SAP, and Microsoft’s Open Data Initiative

This week, Microsoft CEO, Satya Nadella, kicked off his Ignite 2018 keynote presentation, by announcing that Microsoft is joining forces with Adobe and SAP for what is being called the

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PIN Codes Unlocked: How Brands Incentivize Purchase

Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using

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