The One Simple Secret to Improving Brand Engagement

Digital communications is making it easier than ever for brands to engage consumers. However, many companies still struggle to harness digital channels to their full potential. If you want to

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Why Marketers Who Leverage SMS Boost Consumer Engagement

The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital transformation. As more consumers make their phones a primary channel for communication and making

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Which Marketing Tactics Generate the Most Engagement?

Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain

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One Simple Thing Marketers Can Do to Make Their Lives Easier

Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and

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Consumer Marketing Tactics that Separate the Good from the Bad

There are a number of marketing tactics that brands can take advantage of to drive sales and attract consumers. However, not all marketing strategies are equal, and in this age

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5 Secrets to Unleashing the Power of Your Customer Data

Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data

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5 FAQs From Our Engagement Marketing Master Class

In our latest Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers, we spent time uncovering some of the best tactics brands can use to engage consumers

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How to Acquire First-Party Data by Engaging Consumers [Slideshare]

First-party data is considered the most valuable data that can be collected about an audience, and it becomes a powerful resource when tied to an activation campaign. First party data

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How CPG Brands Can Overcome Poor Consumer Engagement

Online and digital grocery sales are hardly a new concept, however, the industry is seeing significant growth, with online sales growing by nearly 35% in the CPG industry last year, highlighting

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How to Acquire First-Party Data by Engaging Consumers [Webinar]

Personalization continues to be a top priority for marketers, however,  many are struggling to implement the strategy in an intelligent and scalable way. Research reveals that 31% of consumers say

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