5 Epic Experiential Marketing Fails (And What They Can Teach Us)

Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection

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6 Must-Have Solutions for Customer Activation Marketing

Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action. When you think of brand

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8 Brands That Are Slaying Customer Activation Strategy

Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion

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How Much Should You Be Spending on Experiential Marketing?

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to

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