How Growth Marketers Can Increase Sales with this Simple Solution

Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can

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Why Millennials Hate Your Loyalty Program, And What To Do About It

There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality,

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5 Epic Experiential Marketing Fails (And What They Can Teach Us)

Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection

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6 Must-Have Solutions for Customer Activation Marketing

Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action. When you think of brand

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8 Brands That Are Slaying Customer Activation Strategy

Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion

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How Much Should You Be Spending on Experiential Marketing?

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to

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