5 Secrets to Unleashing the Power of Your Customer Data

Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data

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6 Solutions for Enabling Your On-Site Brand Activations

In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new

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Five Quick Tips About Data Activation for Creative Marketers

Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully

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How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships

The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the

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The 7 Secrets About Customer Activation Only A Handful Of People Know

Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital

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8 New Facts About Customer Activation Technology

Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective

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5 Creative Ways to Engage Consumers and Boost Sales Over the Holidays

According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4%

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Casting Spells 101: How to Activate Consumers Around Halloween

It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important

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PIN Codes Unlocked: How Brands Incentivize Purchase

Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using

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Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest

WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a

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