The 7 Secrets About Customer Activation Only A Handful Of People Know

Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital

Share
8 New Facts About Customer Activation Technology

Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective

Share
5 Creative Ways to Engage Consumers and Boost Sales Over the Holidays

According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4%

Share
Casting Spells 101: How to Activate Consumers Around Halloween

It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important

Share
PIN Codes Unlocked: How Brands Incentivize Purchase

Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using

Share
Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest

WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a

Share
What is Data Activation and Why Should Marketers Care?

If your business focuses on engaging consumers and acquiring data, then it’s important to consider an integrated approach to leveraging the full power of this information #dataactivation. Forward-thinking organizations understand

Share
Case Study: How adidas Drove Consumers to their New Store with NFC Technology

WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in

Share
How the Selfie Transformed B2C Marketing Forever

As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering

Share
The Hottest Sponsorship Activation Strategies to Use this Summer

Why Sponsorship Activation Is a Summer Ritual Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting

Share