Consumer engagement is a hot topic for leading B2C, and B2B, marketing professionals. They are striving, more than ever, to deploy new ways to engage and activate consumers. But what defines a highly engaged customer? And how do marketers achieve this level of brand affinity?
Highly engaged consumers identify with a brand, both in how they see themselves and how they want others to see them. They feel a sense of belonging in the experiences they have with a brand. However, the only way for brands to effectively personalize experiences is through data. Data allows marketers to dive deep into customer personas and create the experiences they crave.
However, not all marketers are doing what’s necessary to be truly customer-centric. In fact, many view customer engagement through the wrong lens. So, what separates firms with highly engaged consumers from the rest? Forbes Insights/Pegasystems data shows that, customer engagement leaders are driven by process and measuring their own performance. These companies have operationalized engagement and built in accountability to achieve their objectives. As a result, they are more likely to experience high acquisition rates—between 5% and 25% annually.
How can your organization achieve similar results? Let these 10 quotes help shape your customer engagement strategy moving forward:
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” — John Russell, President of Harley Davidson Click To Tweet
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” — Kevin Stirtz Click To Tweet
“To get customers, you need to go from the heart to the brain to the wallet.” — Gary Vaynerchuk Click To Tweet
“Find a way to be personal with your customers and connect with them on a human level.” — Andrew Reid Click To Tweet
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin Click To Tweet
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” — Ann Handley Click To Tweet
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Click To Tweet
“The buyer journey is nothing more than a series of questions that must be answered.” — IDC Click To Tweet
Visit our Engagement Center for more tips and tricks on how to engage consumers.
In this age of digital transformation, businesses need to take creative risks when it comes to their engagement strategy. Explore the top 10 marketing trends that are disrupting the way we engage consumers in 2018 and beyond.
- Personalizing the Experience with Artificial Intelligence
- Getting Immersive with Virtual Reality & Augmented Reality
- Winning Over Your Customer with Contests and Sweepstakes
- Interactive Case Studies from Dr. Oetker and adidas
- Plus So Much More!